The global Hangover Rehydration Powders Market size was valued at USD 628 million in 2022, and it is expected to have a rapid revenue compound annual growth rate (CAGR) of 7% during the forecast period. The major factors driving the revenue growth of this market are the rising demand for easy and efficient Hangover Rehydration Powders and the increasing consumption of alcohol worldwide, along with knowledge about the necessity of staying hydrated after drinking.
Over time, the consumption of alcohol has significantly risen, leading to an increase in the frequency of hangovers. Hangovers can be debilitating, causing symptoms such as headache, nausea, exhaustion, and dehydration, which can impair productivity. As a result, there is a growing demand for Hangover Rehydration Powders that provide essential vitamins and minerals to the body while also reducing the symptoms of hangovers.
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In addition, there is an increasing awareness of the importance of maintaining hydration levels after consuming alcohol, as alcohol is known to have diuretic effects that can lead to dehydration and electrolyte loss. Hangover rehydration supplements play a crucial role in replenishing these lost electrolytes and fluids, thereby alleviating the symptoms of a hangover.
Key players in the Hangover Rehydration Powders Market –
- Hangover Heaven
- Blowfish for Hangovers
- DrinkAde
- Hydrate
- Recovery Brands
- Bytox
- ResQwater
Furthermore, the rising demand for easy-to-use Hangover Rehydration Powders is another factor driving revenue growth of the market. Consumers can choose from various hangover rehydration supplement formats, including tablets, capsules, powders, and liquids. They need supplements that are simple to use and quickly relieve hangover symptoms due to their busy lifestyles.
In addition, the rising demand for natural and organic Hangover Rehydration Powders is expected to drive market revenue growth. Customers are choosing natural and organic products as they become more aware of the substances used in their supplements. Therefore, the need for natural and organic Hangover Rehydration Powders that use natural components and do not include toxic chemicals has increased.
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However, there are major factors that could restrain market revenue growth, such as lack of knowledge about the advantages of Hangover Rehydration Powders in some areas, availability of less expensive substitutes, and adverse effects related to supplement overconsumption.
According to the National Institute of Alcohol Abuse and Alcoholism, alcohol consumption is responsible for an estimated 88,000 deaths in the U.S. every year. Over half of Americans report experiencing at least one hangover symptom in any given month, according to a study from the Centers for Disease Control and Prevention (CDC). Over-the-counter (OTC) Hangover Rehydration Powders are widely available across the U.S. and other countries worldwide, with sales continuing to increase annually.
The global hangover rehydration supplement market is segmented into type, application, end-user, and region. By type, the market is divided into electrolyte drinks, vitamin drinks, and herbal supplements. The Federal Food, Drug and Cosmetic Act (FFDCA) regulates the sale of products that are intended to prevent or treat hangovers in the U.S. The Food and Drug Administration (FDA) requires manufacturers of OTC drugs to submit safety data for review before these can be sold in the U.S.
The U.S Department of Agriculture's Dietary Guidelines for Americans recommends limiting alcohol intake to two drinks per day for men and one drink per day for women. The Federal Trade Commission (FTC) enforces truth-in-advertising laws that prohibit companies from making false or misleading claims about the effectiveness of Hangover Rehydration Powders. In Europe, the European Food Safety Authority (EFSA) has issued safety guidelines for manufacturers of Hangover Rehydration Powders, which include requirements related to labeling and composition of products.
Based on end-use, the global Hangover Rehydration Powders market is segmented into commercial and individual. The commercial segment accounted for the largest revenue share in the global Hangover Rehydration Powders market in 2022, due to the increasing number of bars, pubs, and nightclubs around the world.
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